PseudoAmerican

10 November 2014, TV = 953.5 hours

, a brand of Thai laundry detergent.

The font used for this laundry detergent is of a type often seen in packaging and advertising: kind of minimalist looking, with a lot of the ornateness streamlined down and some details (such as the little round “heads” that most consonants have) eliminated altogether. I’m guessing that modern western fonts are an influence, and in fact some of the letters have been tweaked so that they more closely resemble specific letters of the Roman alphabet.

It may look like “usa”, but the brand is actually บรีส.

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5 thoughts on “PseudoAmerican

  1. adamf2011 Post author

    You mean like, what appears to be a nonsensical English phrase but actually has a meaning in another language because the letters aren’t really English letters but those of the other language — in “disguise”? That would be pretty clever — and probably really hard to pull off; I’ll have to keep an eye out for that. 😉

    The thing that I sometimes see that really gets my attention is Thais wearing T-shirts with (English) profanity on them. Sometimes it’s like some old grandmotherly type, her shirt emblazened with the well-known “four letter” words…if only they knew! It just reinforced my decision not to ever wear anything with non-English writing on it, even if it does look really cool.

    Reply
  2. adamf2011 Post author

    เหมือนสวยมาก, น่าสนใจด้วย! That font manages to be both ornate and very readable at the same time…I’ve been browsing through some of the other fonts on the site, they’re really cool too.

    I really like the Thai alphabet, and it seems to me that the forms of the letters can vary from one font to another to a much greater extent than English letters.

    I might just have to do a post on http://www.f0nt.com at some point; ขอขอบคุณมากครับ! 🙂

    Reply

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